Full attention goes to Olivier Tjon of Beyond Reason who, in the Atomium and at the invitation of Infosteel and Belmetal, explains to the Belgian steel world the unconscious reasons why designers prefer steel.
Based on in-depth scientific research, he demonstrates that the unconscious reasons that prompt designers to choose steel are motivated by the need for RECOGNITION and CERTAINTY.
Recognition -> " to do the right thing " ; to be appreciated and considered useful or interesting; to stand out positively,
Certainty -> " It mùst be OK and it wìll be OK " ; removing doubts and uncertainties; relieving worries,...
These two arguments - recognition and certainty - will be played out in a steel promotion campaign that will start in March 2020.